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March 2007 - Name Monetizer #20 PDF Print E-mail
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    Name Monetizer 
   Issue 20 - March 2007
 
 

TrafficZ launches Amazing new Landing Pages
 

TrafficZ is rolling out their new Website 2.0 templates.  These templates look much more like a real website than anything I've seen so far.  They also have two new travel templates and a real estate template..

See examples of the Website 2.0 template at:
Examples of the other templates include:
TrafficZ also announces that the following new images can now be found in the image bank:
  • Animals: tropical_fish, swan
  • Business: home_development, cottages, asian_market, apartments, houses, solar_power, maid
  • Geography: florida, boston, medieval_town, mountain_range, detroit2, boston2, south_dakota, Amsterdam, Berlin, Utah, park, Scotland, notre_dame, germany2, Budapest, Rome, Athens, Greece_2, Greece, Florence
  • Health: aids, plastic_surgery
  • Holiday: st_patricks_day
  • Misc: bathroom, bright_flowers, celebrity, fall, lightning, lingerie, lingerie_2 night_club, old_film, plus size fashion, latin_music, sunglasses, baby_clothes, guns, caramel_apple, candles, alcohol, beer, chess, funeral
  • Technology: electronics, coding, mp3_3
  • Vehicle: vans
TrafficZ has improved their performance lately.  On the basis of these new templates, TrafficZ is again highly recommended.  You should try them for a at least few of your domains, especially if you think the domains will do well with their new templates.  Also consider TrafficZ if you have domains that do well with a Yahoo feed, since ActiveAudience apparently just dropped Yahoo.

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News from the Parking Services

ActiveAudience announced yesterday a pending March upgrade to their platform and infrastructure "to further maximize the revenue potential to major portfolio owners". They further announced that they were changing their feed provider.  It appears that they may have implemented their "plan G" and moved to a Google feed.  The fact that you can choose between one- and two-click landing pages further supports speculation that they are now fed by Google.
New features are said to include:
  • The ability to set domain names to 1-click or 2-click landers
  • The ability to place your own custom logo on the top of your sites
  • The ability to upload your own main photo image for custom pages
  • Improved ability to test keywords in rotation for auto-optimization
  • The ability to customize sites with up to 21 of your own hand-selected keywords.

They also added several new template layouts and report that they now offer almost 500 themes, including new ones requested by users, such as Almanacs, Ecotourism, Social Networking, and Workplace Health. Each theme can be further customized with 70 color schemes.  They report more changes in the works, including returning simple report data to the first page you reach upon login.ActiveAudience is highly recommended.     

GoldKey ran into some delays launching their new advanced platform, but it is now up and running.  This update gives GoldKey users almost all of the features of NameMedia's premium ActiveAudience platform.  In fact, these sites were so much alike in February that I didn't really understand the differences (other than the different color schemes). [Edit - March 3rd: GoldKey also changed to a Google feed in March, so the differences between the two sites are still fairly small.]
 
If you haven't visited your account lately you should log-in and check it out.  In the process some of their URLs changed, and your saved login page may not work.   GoldKey is highly recommended. 

Last month I dropped my recommendation of DomainSponsor.   In late February Moniker's Traffic Club also dropped them.  DomainSponsor then apparently harvested whois information in order to contact Traffic Club members and solicit them to work directly with DomainSponsor.  One big mistake that they made was to solicit Monte Kahn, CEO of Moniker.  Ron Sheridan of DomainSponsor eventually apologized, stating "we could have and should have handled the specific communication better, and we apologize to those
directly impacted especially the TrafficClub team."  Read more in Frank Michlick's Domain Editorial blog post.

Sedo was hit be a distributed denial of service attack on February 12th and 13th.  According to Domain Name Wire the attack reportedly hit sites parked on Sedo’s name servers but only prevented access to Sedo’s parked domain names for a total of around hour between the two days. Sedo reported that it is compensating its customers for any lost revenue. In a letter to its customers, Sedo Chief Strategy Officer Matt Bentley wrote: We apologize for the inconvenience caused by these malicious attacks, and our conducting a thorough investigation to hold the responsible party accountable".  He also indicated that Sedo has hired a company that specializes in preventing such attacks.  Despite these problems, Sedo is still doing very well for me and for other portfolios that I follow.   Sedo and SedoPro are highly recommended.

Dotzup and TrafficValet continue to work well for several of our domains.  If you have domains that are not doing well elsewhere, these services are worth a try for selected domains.  Parked has also been solid, especially with their custom templates.
ParkingDots continues to be highly recommended despite their somewhat crude tools.  They too remain a Yahoo-based system, and are a good place to try if your domains do better at Yahoo than at Google. The best feature of ParkingDots is still their 80% revenue payouts. 
       

       
                   
 
What is the difference between Domainers and Affiliate Marketers?

There is actually a lot of overlap between the worlds of people who consider themselves "domainers" and those who consider themselves "affiliate marketers."  In both cases we are trying to make money Online, often with the goal of "quitting our day job" to
be able to rely on an Internet income stream.  We earn money when someone surfing the web takes some action based on content that we have placed Online.  We get paid when they click, or when they sign-up for a service, or take some other action.

Domainers and affiliate marketers are coming at this common ground from different directions.  Domainers have generally purchased a number of domain names with the hope of reselling for a profit or monetizing the traffic to the domains (or both).  In the process they often build sites or landing pages to monetize domains. Affiliate marketers are looking to make money Online selling other people's products and services.  In order to do this they often buy domain names and build sites or landing pages. 

With so much common ground, you'd think that domainers and affilaite marketers would have a lot to learn from each other.  In the past domainers have seen affiliate marketing as a way to supplement pay-per-click services that currently monetize domains in most large portfolios.  Many predictions of future domain monetization suggest that affiliate and CPA (cost per action) marketing may play a larger role. 

One place to learn more about affiliate marketing will be AffiliateSummit East in Miami in July 2007.  I'll be there to bring you more information about affiliate marketing from this event. 
AffiliateSummit conferences have generally been about three times the size of most domain conferences.  The upcoming conference is priced under $1000 until April, and the hotel deals are much better than the rates at recent domain conferences. 

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New Domain Blogs covered on ParkQuick.com

Two new blogs
have been added to the Blogs and Headlines section at ParkQuick.com: DomainTools Blog and David Kesmodel's Domain Blog.  Kesmodel is a former Wall Street Journal writer who is writing a book on domain names.  He is a journalist who  is often, but not always, sympathetic to domainers.  DomainTools is a Website that collects information about domains.  You may know them from their old name of Whois.sc. 




I will send this newsletter out monthly or when there have been significant changes in the domain
name monetization industry.  An extra issue may be sent when there is a major change
in a service that warrants your immediate attention.  Back issues are available at NameMonetizer.com.


Leonard Holmes, Ph.D.

CEO, Healing Sites Network, LLC

You can unsubscribe at any time using the link at the end of every issue.






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